Heineken Revisits the World of ‘007′
August 16th, 2008
I don’t believe James Bond ever said ‘Heineken. Shaken, not stirred’ when he entered a swanky bar.
But perhaps he will be in the newest Bond flick, Quantum of Solace, set to open soon in theaters. Apparently brewer Heineken is going to not only tie itself in with the movie in its newest set of ads, but will be enlisting the sets, the costumes and the sexiest among the actors - Olga Kurylenko - to market their beer.
And this won’t be the first time. The is, in fact, the fifth advertising tie-in Heineken has had with the super spy. Chances are good, given how well the movies are doing these days, that it won’t be the last, either.
And with a face like Kurylenko’s providing backup, how can an ad really go wrong?